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Copyright © 2007, Yvonne Attard Coaching.

 

 

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Yvonne Attard

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March 4th, 2008

Volume 3, Number 5

 

 

 

 

 

 

 

 

A brand is much more than a logo or a tagline.  Having worked with numerous organizations, from municipal agencies, non-profits, corporations, small business enterprises and home-based businesses, what often happens is our brands get defined for us if we do not get around to defining it and leading the process.

There are loads of books out there, many of them excellent. The one I am really enjoying reading at the moment is Make a Name for Yourself by Robin Fisher Roffer.  In it, Roffer highlights 8 steps you need to create a personal brand strategy.

1.       Dig Deep to Unearth Who You Are

2.       Define your Dreams and Put them into Action

3.       Go after your Target Audience with a Vengeance

4.       Don't Crash and Burn – Figure Out what's Stopping You

5.       Recruit a Squad of Brand Cheerleaders

6.       Learn the Secrets to Packaging Your Brand

7.       Get Comfortable in your Own Skin

8.       Devise a Plan and Get On With It

Many of these are coaching strategies of self-discovery packaged into marketable tools for personal brands and brands for our businesses.  Branding does 2 things – it differentiates and drives choice.  Don't you want to lead that process and make a name for yourself the way you want to be seen and received rather than wait and have it defined for you?  Want to learn more about this?  Give us a call – 416 909 7251.

 

 

We are extremely excited to be pre-announcing a new name, website and newsletter coming in the very near future.  With Yvonne Attard Coaching re-focusing its practice, please join me in looking forward to a branded look and experience.  Keep watching for more details in the next few newsletters.   Stay tuned!

This program is totally taking off!  If you have just started your own business or you are considering making a business idea a reality, this is the program for you!  Just last week, three passionate and excited business owners decided to sign up for The Start-Up Entrepreneur's Success Coaching Package to give their businesses a kick-start!  If you need structure, accountability and time to work ON your business rather IN your business, then please contact Yvonne for more information.  The Start-Up Entrepreneur's Success Coaching Package is a 10 step program that will help you soar to new heights and give you the confidence you need to lead the way in your business.  Contact Yvonne for more information – 416 909 7251 or Yvonne@yvonneattardcoaching.com

 

 

My best friends – Sandra, Renee and Carolyn – took me out to see the Vagina Monologues this weekend for my 40th birthday, which was held at Stage West in Mississauga, Ontario, in support of raising funds for V-Day (in honour of non-violence against women.)  If you have never seen this play, it is well worth seeing.  As funny as it was (and was intended to be so), the impact of the monologues have really hit home for me.  What strikes me is that our world squishes the very thought of pleasure, the very experience of passion and much of our humanity lives in this locked up world, where passion and a love for life gets put in a little box and locked away somewhere in hopes that the exciting but scary feeling it gives, will be forgotten and therefore not missed.  I am outrageously affected by this.  How can we suppress ourselves SO much?  Isn't life worth experiencing in its magnificence?  Furthermore, aren't we worth experiencing at our magnificence?  So what have I learned?  That I no longer accept a passionless life, for myself, for my friends, for my family or for my clients. I just won't have it anymore.

 

 

 

 

 

About Us | Newsletter | Contact Us | Offerings | Inspiration

 

 

 

 

 

 

Copyright © 2007, Yvonne Attard Coaching.

 

 

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Copyright © 2007, Yvonne Attard Coaching.